The Lakers and Celtics are set for another NBA Finals series and it couldn’t be better for television ratings. A Lakers-Celtics match-up will be a ratings hit and the longer the series lasts the better of TV and the NBA. The days of Bird and Magic may be over but the fans are still in the Beat LA mindset.
To read an ESPN series report, please click here:
http://espn.go.com/los-angeles/nba/finals/2010/
James Sutliff